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Blog Post

10
JUL
2013

Brothers in arms: sport enriches sense of community

Posted By : Tom Rhodes
Comments : 0

What a weekend of sport we’ve had. The British Lions were victorious in Australia, Chris Froome edges closer towards the Tour de France title and we witness arguably the greatest British sporting achievement in recent times as Andy Murray takes the Wimbledon men’s singles title to carve his name into the record books.

The double-page spread on Monday’s edition of The Times was a thing of real beauty, and best demonstrated just what Murray’s victory means to the British public, as hordes of spectators clambered to reach the golden boy of British tennis.

Sport, like nothing else, has the power to unite people and communities. For Murray’s home town of Dunblane, the day was more than just a celebration, but a watershed for its people; the scenes from the town as Murray sealed his victory was one of sheer delight and a sense of overwhelming pride for the man whose achievements have pushed away the black cloud that has hung over the town since the horrific school massacre in 1996.

Murray’s Olympic gold in 2012 and his men’s singles title this week has given the small town, with a population of only 8,000, a reason to be proud and lay old demons to rest.

While the action was unfolding at SW19, I was present at a very different event but one where the sense of community and uniting to celebrate sport and physicality was just as real.

Harlow was the scene for the inaugural StrongFirst kettlebell certification course, which may conjure up images of burley men hulking huge lumps of steel, for those of you unfamiliar with the practice.

The reality was very different, though. Participants on the course ranged from personal trainers and health professionals to elite sports players; the most prestigious of which was former Olympic gold medal ice-skater Jayne Torvill.

Kettlebell training is only just gaining the recognition it deserves in the UK, despite being commonplace in many of our gyms and sports clubs; scientific research and elite performer analysis is already proving just what the kettlebell can do when in the right hands.

The link between Andy Murray, British sporting prowess and kettlebells may seem tenuous but there is a common thread that runs through them all; community. The elation and camaraderie shown among those being put through their paces at Harlow were akin to those demonstrated by the Wimbledon faithful – knowing the whole of GB was behind him helped give Murray the extra boost he needed as he served for yet another championship point against a resilient Djokovic.

In the final throes of the gruelling kettlebell examinations, cheers of encouragement filled the hall as each participant sought to earn their stripes. For anyone that knows the fitness industry, this sense of being part of a community is not always present as new trends come and go but with StrongFirst you really buy into their ‘elite, not elitist’ philosophy.

One of the rising stars of the fitness world – Paul Mcilroy – told me that, as tough as the course was, “anyone can walk in and pass it if they’re prepared but few could stroll in off the street and just do it.”

This chimes with the sentiment of many a sportsman, like Murray, who dedicate their life to the game and when they reach the top, we’re all united in a feeling of mass euphoria.

About the Author
Tom is a copywriter, publicist and PR professional at Speedmediaone

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